Give all first time restaurant customers a coupon with a straightforward offer redeemable on their following visit (perhaps a free aperitif, dessert or after dinner drink). The offer ought to have no conditions and ought to be redeemable within the following a half year. Advise the customer to bring in the restaurant coupon and make sure to ask for information that you can add to your database. Measure the outcomes, alter the offer if necessary, and in the event that it brings you more business, make this part of your marketing framework.
Cut Restaurant Costs
Despite the fact that you are occupied, it literally pays to take an Civic Malaysia opportunity to audit your restaurant costs at regular intervals. An easy way to increase your bottom line is to reduce expenses. When did you last renegotiate your credit card charges? Are you getting the best deal from your wine merchant? Survey your menu and check your profit margins – which are the dishes that give you the best margins? Create a special menu with these dishes to sell more. Eliminate your 3 most noticeably awful selling dishes and those with the most noticeably awful margins. You will be surprised at how this regular housekeeping can affect your bottom line.
Increasing Restaurant Prices
In the event that your prices are 10% too low you have to do 3x the work to make the same profit. On the off chance that your prices are 10% too high you can lose 43% of your business and still maintain the same profit.
Perhaps the snappiest ways to increase your restaurant profits is to raise prices. Only a couple dollars on several well-selling items will give you exponential development immediately. That may seem like a frightening idea, yet take a more intensive gander at the brain science of pricing and buying behavior and you will understand why 80% of restaurant businesses undercharge for their services and products.
Besides in some particular cases, a great many people do not make purchasing decisions on price alone. Do not believe me? Simply take a glance around at the sunglasses individuals have on around you. I bet you see a ton of Ray Bans and Dolce Gabbana sunglasses. This effective restaurants marketing strategies simply shows that there are other criteria for purchasing behavior than price.
So whatever you do, do not actually diminish prices, and certainly do not start a price war. You do not want that to be your competitive advantage because anyone and everybody can undermine you. On the contrary, genuinely think about raising your prices. Do not let fear of competition or lack of certainty stop you? In the event that you have genuine differentiation, you have targeted your audience effectively and they see an apparent value in your product that they are willing to pay for, and then you can charge premium prices. Actually, they will expect a premium service and will feel privileged, and you may find yourself selling significantly more.